Screen network reaches shopping centre milestone


oOh!media has expanded its full motion digital and classic advertising network in New Zealand to 50 major shopping centres following new agreements in Hamilton, Christchurch and Auckland

The 50-centre milestone confirms oOh!’s position as the market leader in offering advertisers “Out Of Home” shopping centre solutions that can reach 1.6 million unique New Zealanders a fortnight.

oOh! Is also set to extend its portfolio of “world-leading” Optimized-MLA_NORL70D-10_Northland_120716interactive EXCITE screens beyond Auckland in key shopping centres in Wellington, Christchurch, Hamilton and Palmerston North.

New agreements have been signed with Kiwi Property to introduce oOh!’s full motion digital and classic portfolio into The Base, New Zealand’s largest shopping centre by lettable area and the adjacent Te Awa complex in Hamilton.

oOh! has also signed contracts with AMP for the Merivale Centre in Christchurch and with the privately owned Point Chevalier Arcade in Auckland.

The new contracts mean oOh! has extended its portfolio to 14 more shopping centres since September 2016.

“Over the past 12 to 18 months, we have actively expanded our market-leading shopping centre portfolio across New Zealand,” oOh!’s General Manager New Zealand Andy McGregor explains.

“Our reach has increased significantly and our retail audience measurement system CRAFT demonstrates that our network has a unique reach of up to 73.5 per cent of people living in the 10 regions we operate in of Auckland, Hamilton, Tauranga, New Plymouth, Palmerston North, Wellington, Nelson, Christchurch, Queenstown and Dunedin.”

“After successfully trialling five EXCITE screens in Auckland, we will roll out another 10 in key national locations across the North and South Islands.

“These cutting-edge shopping centre screens are designed to allow advertisers to take their campaign to the next level and engage with shoppers and audiences in a more meaningful and creative way.”

This takes the portfolio of fully interactive EXCITE screens to 15 within the New Zealand market.

The rollout of EXCITE screens across oOh!’s unrivalled shopping centre footprint will allow brands to deliver more scalable interactive campaigns.

“These next generation screens are loaded with unparalleled sensory features including multi-touch screens, Kinect 2.0 gesture control, voice recognition technology, high definition web-cams, audio and 4G connection.

“In Australia, an average two-week retail EXCITE campaign generates over 30,000 interactions while data from the inbuilt Quividi Anonymous Video Analytics shows a ‘halo effect’ of up to 12 times, meaning that for every person physically interacting with the screen, up to 12 other shoppers are watching  for longer than normal advertiser viewing time.

“oOh!’s EXCITE network will allow advertisers to deliver a greater engagement between their brand and more Kiwi shoppers and audiences.”

oOh!’s portfolio across the 50 New Zealand shopping centres will include 16 double-sided large format EVOKE screens (full-motion digital billboards located in prominent high traffic areas), almost 270 digital ShopaLive screens and more than 415 classic ShopaLite panels.

“These developments will bring the total number of full motion digital panels in the oOh! shopping centre network to 304, furthering our position as the largest full motion and digital out-of-home network in New Zealand by some way.”

oOh! is a leading operator in Australia and New Zealand’s fast-growing Out Of Home advertising industry.