Auckland Airport turns to e-commerce


Auckland Airport has joined forces with a leading global technology service provider to create a ‘multi-retailer mall’ that will enable international travellers to purchase retail products and airport services via mobile and online.

Expected to launch mid-2018, the new online ‘multi-retailer mall’ will enable international passengers to purchase from multiple airport retailers with a single transaction and then pick-up all their items from a single collection point, thanks to a sophisticated back-of-house operation.

“It’s the ultimate ‘click and collect’ shopping process,” Auckland Airport’s General Manager Retail and Commercial Richard Barker claims.

“The online platform also means that international passengers can shop at any stage of their travel journey, using their own devices, and at a time and place that is convenient for them – be it before they leave home, on-board their aircraft using in-flight Wi-Fi, or while sitting in any domestic or international airport.”

Retailer participation

The platform’s staged introduction will eventually see most airport retailers participating.

“All Auckland Airport products and services, including parking, loyalty and lounge access will also be integrated into the online mall, making it easier and more convenient for travellers to shop.”

“Frankfurt Airport has successfully introduced AOE’s omni-channel commerce platform and we understand there is also strong interest from a number of other leading airports around the world.

“We are excited that Auckland Airport’s introduction of the technology will be a first for any airport in Australasia.

“It will ensure that we deliver one of the most advanced digital airport retail experiences in the world and that we can significantly expand the range and type of products and services we offer to our customers.”

The partnership announcement continues the digital transformation of Auckland Airport.

“Importantly, it will help to provide our passengers with a one-of-a-kind personalised journey,” Barker adds.

Frankfurt first

AOE is a leading global technology service provider and consultancy, offering Open Source-based Enterprise solutions for digital transformation and omni-channel e-commerce as well as mobile apps and web portals.

Headquartered in Germany and the US with branch offices in Dubai, Zurich and Hong Kong, AOE’s 250-plus employees support international corporations in the operative digitalisation of business models through the implementation of open, scalable and secure solutions.

AOE helped turn Frankfurt Airport, Europe’s largest travel hub and one of the world’s largest shopping malls, into the most comprehensive omni-channel e-commerce experience ever conceived.